CenterCal Properties was in the process of developing a mixed use space, during perhaps the worst time ever to start a development. They needed an element of "welcome" and "surprise" in the center to attract shoppers. A big part of element would be deciding on which grocery anchor would be a good fit for the development. They needed to decide between a local grocery chain, Boise Coop or Whole Foods.
Reliable First Hand Retail Market Data At Scale
Trusted Industry Experts - Reputation in the Grocery Industry
Unmatched Insight to Choose the Right Location
MTN did a market study for CenterCal for both Whole Foods and Boise Coop. MTN's study showed that the best place for either grocery tenant to build a new store was right in the heart of the CenterCal's development. Because MTN already had a reputable relationship with both companies, CenterCal was able to use the market study that MTN conducted to convince and engage both companies in building a second store in The Village, Meridian. Boise Coop signed a lease for the mixed use development shortly after.
The Summit Needed the Right Grocery Anchor
Bayer Properties needed a viable and attractive grocery anchor for their mixed use development The Summit. All attempts for Bayer Properties to court and engage Whole Foods as a tenant were unsuccessful. "Can you get into Whole Foods and work your magic?"
Jeffrey Bayer CEO
Insight & context behind the Data
Deep Industry Relationships and Connections
MTN speaks the same language as grocers. We presented data to Whole Foods in terms that they understand for their bottom line. Data, analysis and true market insight make deals happen even with the toughest customers. Not long after our data analysis and expert insight to Whole Foods, they signed a lease for a 40,000 sq ft store in The Summit.